Our parent company, Diva International, was established more than twenty years ago. With headquarters and manufacturing facilities in Umbria, the green heart of Italy, provides quality towelettes that are essential to good living.

With sales growing globally, Diva International is today one of the largest premium towelette companies in Italy and a true family-run success story.

Present in over 20 countries, the company is an international leader of great products "Made in Italy" with a seemingly inexhaustible line of unique, high-quality products in the personal and household care.

Fria USA's core values are essential in our business. We focus on a few basic points:

- Consumers

Our customers deserve the very best. Every day we work hard to understand, anticipate and best fulfill our consumers' needs.

- Quality

We are dedicated to give the best quality on every product we make. Most of our towelettes are produced using organic cotton. 

- Brand

Fria, our strong brand, ensures the continuity of our growth and profitability.  

- Flexibility